Designed For Everyday Confidence
Barefoot shoes designed around the science of growing feet — not the other way around.
Est. 2024 · UKA parent's frustration. A podiatrist's warning.
When our founder couldn't find a single children's shoe that met the criteria her physio recommended — zero drop, wide toe box, flexible sole — she decided to build one herself. CleanClo started at a kitchen table and a spreadsheet of research, not a boardroom. Every design decision traces back to one question: what does a developing foot actually need?
Our Core Values
Foot-First Design
Every millimetre of the last is shaped around how a child's foot actually grows — not what looks good on shelf.
Science-Backed
We cite the research. Habitually barefoot children score significantly higher on balance and proprioception tests.
Made to Last
Durable enough to hand down. We also offer a free first size-up exchange because feet don't wait for the right season.
Radical Transparency
We share our materials, our supply chain, and our research. If we can't explain it, we won't put it on a child's foot.
Meet The Makers
Sarah Mitchell
Founder & CEO
Former physiotherapist turned accidental shoe designer. Still makes her kids walk to school barefoot when the weather allows.
James Okafor
Lead Designer
12 years designing footwear for adults before discovering kids' feet are far more interesting. Owns 3 pairs of the same running shoe.
Priya Nair
Head of Science & Research
Paediatric podiatrist with a side obsession for biomechanics papers. She's the reason every CleanClo sole flexes at exactly the right point.
Ready to Elevate Your Wardrobe?
Three styles. One mission. Built for every step of the journey.